From Africa’s music capitals to the global entertainment centre of Los Angeles, California in United States of America (USA),the All Africa Music Awards (AFRIMA) is taking another major step in its journey to the landmark 10th edition, as the International Executive Committee, in partnership with the African Union (AU), is set to unveil the official global calendar for the 10th AFRIMA in the United States.
The unveiling, which is expected to attract creative industry leaders, artistes, actors, investors, policymakers, media executives and members of the African diaspora, will take place on Sunday, September 20, 2026, at at Beverly Hills, Los Angeles,California,USA with the global calendar announcement serving as the main highlight of the engagement.
The event will also feature the AFRIMA Creative Industry Roundtable and Stakeholders Conference, under the theme, “Catalyst for Collaboration & Investment in the Global Creative Industry.” The conference will focus on the need for stronger partnerships, increased investment and greater international support for Africa’s growing creative economy.
The Los Angeles engagement marks another important stage in AFRIMA’s efforts to connect African music and talent with global audiences. As Africa’s biggest, most prestigious and longest-running global music awards platform, AFRIMA is broadcast in more than 84 countries, reaching millions of viewers across the world.
The build-up to the 10th edition has already taken AFRIMA to key African creative and cultural centres. Earlier in the year, the build-up engagements tagged RoadTo10th AFRIMA were held in Dar es Salaam, Tanzania; Abidjan, Cote d’Ivoire; and Rabat and Casablanca, Morocco, bringing together stakeholders and creating momentum for the landmark edition. The Los Angeles event will therefore not be an isolated ceremony but part of a wider continental and global journey that has seen AFRIMA engage different regions, music markets and creative communities in preparation for its 10th edition.
The tradition of unveiling AFRIMA’s global calendar in different African cities has become an important part of the awards platform’s growth. Previous calendar unveilings have been held in The Gambia, Ghana, South Africa, Dakar, Senegal, Lagos, Nigeria, and the African Union Headquarters, Addis Ababa, Ethiopia.
These engagements have provided opportunities for AFRIMA to announce its plans, meet government representatives, engage music industry stakeholders and deepen relationships with the creative communities across the continent.
The main AFRIMA Awards ceremonies have also been hosted in leading African cities, including Lagos, Nigeria; Accra, Ghana; and Dakar, Senegal, among others, further reflecting the platform’s pan-African character and its commitment to taking African music to different parts of the world.
The movement to Los Angeles is particularly significant because of the city’s position as one of the world’s leading entertainment and creative centres, as well as its large and influential African diaspora community.
Speaking ahead of the event, Associate Co-Producer, AFRIMA and Member, International Jury of AFRIMA representing North America, Ms. Hadja Kobele, said the Los Angeles engagement would help strengthen the relationship between African music and the diaspora.
“The 10th AFRIMA Global Calendar Unveiling in Los Angeles is an important moment for the African creative ecosystem and the African diaspora. Los Angeles is a global centre for entertainment, and bringing AFRIMA here creates an opportunity to build stronger bridges between African creatives, industry professionals, investors and the diaspora community.
“The African diaspora in North America has an important role to play in promoting African music, opening new markets and creating opportunities for collaboration. This engagement will help deepen that relationship and give African creativity greater visibility on the global stage.”
Speaking on the stakeholders’ conference, Associate Producer, AFRIMA, Ms. Victoria Nkong, said the engagement would go beyond the unveiling of the calendar by creating room for practical discussions and partnerships that can support the creative industry.
“The creative industry is one of Africa’s strongest assets, but its full potential can only be achieved when we create the right platforms for collaboration, investment and shared knowledge. The Los Angeles conference is designed to bring together the right people and institutions to discuss practical ways of building stronger connections between Africa and the global creative economy.
“As we unveil the calendar for the 10th AFRIMA, we are also opening conversations about the future of the industry, the opportunities available to investors and the partnerships needed to create sustainable growth for artistes, businesses and creative professionals.”
The official global calendar unveiling will also provide stakeholders, artistes, nominees, partners and fans with a clearer picture of the activities and milestones leading to the 10th AFRIMA Main Awards ceremonies.
